In this project, I developed a brand identity for a dog food company, creating a name, logo, illustrations, and infographics to be used in various marketing materials. The goal was to create a visually appealing and informative brochure, packaging, and design of point of sale (POS) displays that effectively communicate the benefits of the dog food.
The logo I created for the company incorporates a bone and name of the company "Bone Appetit" . The illustrations I created feature different dog breeds enjoying the food, highlighting the diversity of the company's offerings. The infographics I designed explain the nutritional benefits of the food, making it easy for potential customers to understand the advantages of choosing this product.
For the brochure, I designed a layout that showcased the illustrations and infographics, creating an engaging and informative piece that is easy to read and visually appealing. The package for the product was designed to stand out on shelves and feature the brand's logo prominently, while also providing information about the ingredients and nutritional value of the food.
Finally, the POS displays were designed to catch the attention of shoppers in a retail environment. The displays incorporated the brand's logo and playful colours and dog image. Overall, this project successfully created a brand identity for the dog food company, which effectively communicated the quality and nutritional value of its products to potential customers through a variety of marketing materials.
